Tag Archives: media culture

It’s a Man’s World for Talking Dogs

6 Jul

The following is cross-posted from the Vegan Feminist Network. The original can be found here: http://veganfeministnetwork.com/talking_dogs/

Closeup of a collie chewing food and talking from Beneful commercial

Why is it that almost every voice-over for dogs in commercials for flea & tick medication, pet food, or treats is masculine?


First, animals for whom we do not know the sex or gender we often presume to be male by default. Secondly, canines in particular tend to be masculinized. However, the predominance of masculine voices in media is well documented. Human or nonhuman, it really speaks to the patriarchal dominance of public spaces and experiences.1

Feminine voices only seem to be consistently ascribed to Nonhuman Animals on television in dairy commercials featuring farmed cows. These voices are often matronly, as well, likely in an attempt to frame the product as something that is nurturing, healthful, and familial.


One exception can be found in the 2015 Yoplait commercial that gives a masculine French voice to an American female-bodied dairy cow. In fact, cows are frequently represented as male despite being female-bodied.2 This not only demonstrates a general ignorance about the American food system, but it also lends evidence to the male-as-default schema.

Notes:

1. Voice-overs are also white-dominated, with few ethnic intonations represented.

2. Gender and sex are not one in the same of course, but human constructions of gender in the nonhuman world are even less consistent and tend to reflect gender hierarchies.

 

 


Corey Lee WrennDr. Wrenn is the founder of Vegan Feminist Network. She is a Lecturer of Sociology and Director of Gender Studies with Monmouth University, council member with the Animals & Society Section of the American Sociological Association, and an advisory board member with the International Network for Social Studies on Vegetarianism and Veganism with the University of Vienna. She was awarded Exemplary Diversity Scholar 2016 by the University of Michigan’s National Center for Institutional Diversity. She is the author of A Rational Approach to Animal Rights: Extensions in Abolitionist Theory.

Advertisements

A Fat Boy Trapped Inside a Thin Man’s Body

15 Sep
Aaron, before and now

Aaron, before and now

By Aaron Sternlicht

I’ve never taken my shirt off at the beach. I’m barely comfortable looking at myself naked in front of a mirror; how would you expect me to be comfortable in front of another human being. I’ve been overweight for most of my life. At the age of 25 I found myself having to buy size 44 pants because I could no longer fit into my 42’s. I was incredibly insecure, self-conscious, had low self-esteem and had a tremendous amount of anxiety and depression that stemmed from my obesity. Tipping the scale at 280 pounds at 5 foot 10 inches, I had reached my breaking point. I had enough and was ready to finally do something about my problem. It was the first time in my life that I was determined to take back control of my body. I started to eat less, eat healthier and joined a gym. In less than a year I lost over 100 pounds. It has been over three years since I started my weight loss journey. I’ve maintained my goal weight and today healthy nutrition and regular exercise are staples in my life. In fact, physical fitness has become somewhat of a passion of mine.

But I still won’t be taking my shirt off at the beach.

Continue reading

%d bloggers like this: